Umami
Project Type
Project Type
Project Type
Project Type
Brand Identity & Illustration
Brand Identity & Illustration
Brand Identity & Illustration
My Role
My Role
My Role
My Role
Lead Designer
Lead Designer
Lead Designer
Team
Team
Team
Team
Umami is a modern Japanese restaurant concept that reinterprets traditional ramen and sushi through a contemporary lens. The visual identity is designed to feel unique and playful, translating the idea of ‘umami’—depth and richness of flavor—into a bold, expressive system. The logo merges abstracted motifs of sushi and ramen, while a vibrant color palette reflects the freshness and energy of the ingredients, creating a cohesive and memorable brand experience.
Umami is a modern Japanese restaurant concept that reinterprets traditional ramen and sushi through a contemporary lens. The visual identity is designed to feel unique and playful, translating the idea of ‘umami’—depth and richness of flavor—into a bold, expressive system. The logo merges abstracted motifs of sushi and ramen, while a vibrant color palette reflects the freshness and energy of the ingredients, creating a cohesive and memorable brand experience.
Umami is a modern Japanese restaurant concept that reinterprets traditional ramen and sushi through a contemporary lens. The visual identity is designed to feel unique and playful, translating the idea of ‘umami’—depth and richness of flavor—into a bold, expressive system. The logo merges abstracted motifs of sushi and ramen, while a vibrant color palette reflects the freshness and energy of the ingredients, creating a cohesive and memorable brand experience.
Umami is a modern Japanese restaurant concept that reinterprets traditional ramen and sushi through a contemporary lens. The visual identity is designed to feel unique and playful, translating the idea of ‘umami’—depth and richness of flavor—into a bold, expressive system. The logo merges abstracted motifs of sushi and ramen, while a vibrant color palette reflects the freshness and energy of the ingredients, creating a cohesive and memorable brand experience.
